The story begins in 1957, with the first Côté generation, François and is wife, Pauline Leblanc. They saw the potential of the site, located on the cliff, with panoramic waterfront. A long and beautiful hostelry story was born.
After developing the Auberge installation and building a rock solid reputation across the country, the first generation relayed to their 4 sons; Carl, Jean, Marc and Jerome.
The family business continued its ascent in the 80s by leading in package tours. Jean Côté took the lead of the Auberge and extended the business to other markets; the European, American and Canadian market. Recognized amongst his peers, Jean had been president of many associations and committees, like the Hotelkeepers association.
In 2001, his son Marc-Antoine (3rd generation) and his associate Charles Labrecque took over the business. The Auberge continues to fulfill its goal; to be as successful in the hotel resort as in the health (spa treatment) and business (congress, meeting). These 3 markets live perfectly well side-by-side, because they don't visit the Auberge at the same time of the season. Due to the latter, the clientele is very good during the 6-months of operation.
Every year, the owners invest a lot of time and money, making sure to improve every aspect of their guest’s stay. The rooms, furnitures, buildings, terraces and new services are always upgraded. That is one of the reasons why the Auberge de la Pointe has received honors and prizes, as the Business of the year in 2007 and 2011 from La Chambre de commerce of Rivière-du-Loup, the 2014 price from Grands Prix du tourisme and Prestige Tourisme 2015, just to name a few.
Charles and Marc-Antoine are convinced that the Auberge, so nicely located near the St. Lawrence River, will continue to shine as a jewel in the hotel and tourism world. One stay here will convince you!